Bayer is celebrating a century of business in Portugal

In 2010 Bayer is celebrating a century of business in Portugal. One hundred years during which the company undertook as an active partner in improving the quality of Portuguese society. With the theme "Micro and Macro trends of the XXI century", Bayer invited on December 4th, at the "Museu do Oriente”, national and international experts to discuss the development and innovation in the health sector. Professor Carrondo Manuel, CEO of IBET was invited to present the theme PERSONALIZED MEDICINE - Application of genomic and molecular data to better target the delivery of healthcare, facilitate the discovery and clinical testing of new products.